The Happiness of Food: A Consumer’s Perspective

Written by Jessa Petilo

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Food is not just food, it's an experience. As consumers, we look for meals that satisfy not only our hunger but also our cravings or wants. Whether it’s a quick snack or a full meal.

What Consumers Wants In a Food 

Taste and Quality – The first thing people consider is how good the food tastes. No matter how affordable or accessible it is, if it doesn’t taste good, consumers won’t return.

Affordability – Budget-friendly food items are always in demand, especially among students and workers.

Convenience – Ready-to-eat and easy-to-carry meals attract busy people who need something quick and satisfying.

Health Benefits – More consumers are now looking for healthier options like low-calorie snacks, organic meals, and protein-packed food.

Food Business Ideas

1. Street-Friendly Snacks

Tokneneng/Kwek-Kwek – Affordable and popular among students

Shawarma Wraps – Easy to eat 

Loaded Fries – Has a different flavors and toppings 

2. Affordable Meal Sets

Rice Bowls – Chicken, beef, or pork served with rice in a budget-friendly serving

Silog Meals – A classic Filipino favorite and it’s affordable 

3. Healthy Food Choices

Fruit Shakes and Smoothies – Refreshing and nutritious

Vegetable Wraps – A great alternative to fried snacks

4. Unique and Trendy Food

Korean Corn Dogs – A trending street food with cheese and different coatings and it really taste good

Flavored Coffee or Milk Tea – Always in demand for students and office workers

My Final Thoughts: 

As a consumer, I appreciate food that is both delicious and practical even if it's a quick snack, a budget-friendly meal, or a healthy option. This food industry is always based on what people need and want. For those thinking of selling food, better understanding your customers’ preferences is the key to success.

Photo grabbed from Easy Homemade Lebanese Chicken Shawarma - Cooking Gorgeous